Do you want to get featured in Entrepreneur magazine and transform your brand’s visibility? But now and again, it feels like a distant dream. Does it? Well, getting featured in popular publications like Forbes and Entrepreneur is easier than you think. All you need is a systematic approach and patience. Rather than shooting arrows in the dark, it is essential to follow a systematic roadmap. This article will elaborate on the steps needed to secure a place in the publication.
Enlist Media Contacts and Build Relationships with Them
Find relevant journalists and contributors who work for Entrepreneur. Your first step is to shortlist these media persons and create a list. The process is the same as making a press release distribution list, except that you focus mainly on the editors and reporters of the Entrepreneur magazine. Remember to make a list of only those professionals who cover the topics related to your domain.
Once the list is made, start connecting with the media persons. You can find them on social platforms like Twitter and LinkedIn and start conversing online. Besides, attend relevant industry events and leverage networking opportunities to build a rapport. You must approach them to feature your story with a hint of familiarity. Also, remember that building relationships is an ongoing process. You need to constantly connect with journalists and stay in touch to collaborate with them.
Increase Your Visibility Online
The more you improve your online presence, the higher the chances of attracting the editors at Entrepreneur. A robust online presence is a significant component of digital PR, proving your authority. Journalists are eager to write stories about startups that are doing something unique and have social proof to show. A rock-solid presence on different channels through content marketing convinces them that you are a force to reckon with.
Custom strategies and marketing techniques by digital PR experts help your brand catch the attention of prominent journalists. Find out how Startup 10X enables you to get featured in the top global publications here.
Prepare a Tailored Pitch for Entrepreneur Magazine
The journalists and editors of Entrepreneur do not accept any and every pitch they receive. They work similarly to the reporters of other publications and, so, are pretty selective about giving a response. Entrepreneur is a hands-on magazine that is majorly focused on how-to content. So, make sure that your pitch can tailored to this approach.
Here are other points to consider when prepping a pitch to get featured in Entrepreneur magazine.
- The pitch should be at most 200 words. In these 200 words, you must give a short overview of your unique story that grabs the editor’s attention.
- State some facts and figures to make the pitch more straightforward and credible.
- The subject line should be in query form, such as ‘Query for Leadership’ or ‘Query for Finance.’
- Make sure to read the submission guidelines for Entrepreneur magazine thoroughly.
- Do not send the pitch to two editors at this magazine since all of them work closely.
- NEVER send a generic pitch that is not personalized to the journalist’s beat. It will get rejected instantly.
Creating a winning pitch for entrepreneurs can be challenging and time-consuming, especially for busy startup owners. Make it easy by contacting Startup 10X’s expert PR team.
Know What is Newsworthy for the Entrepreneur Magazine
Submitting newsworthy content is the best way to attain a feature on Entrepreneur. Many new businesses often think that they have newsworthy pitches, but in reality, they do not.
Newsworthiness is a blend of the following:
1. Timeliness – It means that your pitch is about something occurring today. Think about the current news. You read it because it tells what is happening at the moment.
2. Hyper-local – The story should be relevant to the area where the journalist at Entrepreneur resides. Otherwise, it will become irrelevant to them.
3. Evocative – Pitches need to spark the emotional interest of journalists. If they can feel your story, so can your target audience in the magazine’s section.
4. Human interest – Your story should make people excited. They should care to read every word about you.
5. Relevance – This means that your pitch should be on par with today’s trends and innovation. Entrepreneur magazine is filled with all the recent developments in different spheres. You must submit a story that is not too outdated or futuristic.
Do Not Focus Too Much on Self-Promotion
Entrepreneur magazine straightaway rejects pieces that are promotional. So, if you send sales content and disguise it with some statistics or data, the editors will catch it easily. Your story will not secure a feature.
What you should be focusing on is getting the readers of the magazine a powerful takeaway.
Readers read Entrepreneur to get valuable advice for their personal or professional lives. Most importantly, they want to trust the advice they read.
So, as yourself: Is there any new wisdom I am delivering through my story that will be helpful for the audience? If the answer is yes, proceed with your pitch.
Use Professional Digital PR
Remember we said before that building your press presence is essential to capture the attention of Entrepreneur journalists? Digital PR, a mix of traditional public relations and digital marketing techniques, is one of the most potent methods for boosting your presence.
This is best achieved with the aid of a professional PR agency. Such an agency crafts bespoke publicity strategies, which are data-driven and resonate across all domains. The agency’s expertise, connections, and network ensure that a new business or startup gets featured in a top-tier magazine like Entrepreneur. All you need is to set up a call, share your story, and let the professionals take care of the rest.
Summing up
Your dream of being featured in Entrepreneur magazine will now feel achievable. Be aware of your uniqueness and value proposition. Then, convey it according to Entrepreneur’s guidelines. Your story or pitch should be able to evolve into a piece that gels well with the target readership perfectly. Also, you can connect with a digital PR agency and leverage their expertise and strategies to ensure coverage. Contact us to learn more.
