Case Study: VivahSahyog - Transforming Matchmaking in India
Client: Akshit Goel
Website: VivahSahyog
Campaign Objectives:
The campaign’s primary goal was to enhance brand awareness, leading to an increase in registrations on the VivahSahyog portal and anticipation for the upcoming app launch.
Target Audience:
Young, unmarried individuals and concerned parents looking for cost-effective, reliable matchmaking alternatives to traditional, expensive marriage bureaus.
Company Overview:
Founded by Akshit Goel, VivahSahyog is a premier product of Radha Krishna Technology Solutions, established to disrupt the Indian matchmaking industry with affordable, premium services. The company prides itself on its diverse membership plans and its fearless approach to ensure a trustworthy journey towards finding the perfect match.
Founder’s Story:
Akshit Goel, an alumnus of BITS Pilani and a seasoned software engineer, witnessed the marital challenges during the Covid-19 pandemic. This insight led him to create an AI-powered matchmaking platform, aiming to lower divorce rates and improve the reliability of matchmaking.
Campaign Highlights:
VivahSahyog launched a PR campaign to promote the debut of its Android app on Google Play. With free registrations already live on the portal for over a month, the service entices users with minimal-cost plans and features like video calling, a rarity in the matchmaking app industry.
Media Coverage:
- ED Times
- Asian News
- Republic News Today
- Entrepreneur View
- and several others.
Content Strategy:
The campaign leveraged themes of technology-aided matchmaking, affordability, and the upcoming app’s unique features. It harnessed previous media features to emphasize the innovative aspects of the service.
Target Landing Page:
For registration and app download: VivahSahyog Registration
Outcome:
The strategic PR outreach succeeded in placing VivahSahyog in the spotlight, leading to significant brand awareness. The blend of advanced technology, like AI and video calling, positioned VivahSahyog as a forerunner in modern matchmaking, promising a surge in user engagement and app downloads.
