Case Study: Wiideman Consulting Group - Strategizing Visibility in Digital Marketing
Client: Steve Wiideman
Company Website: Wiideman Consulting Group
Objective:
To elevate the profile of Wiideman Consulting Group by securing media features that highlight their expertise in SEO and digital marketing strategies.
Strategy:
Our approach capitalized on the company’s deep expertise in local SEO and innovative strategies for multi-location businesses. By identifying media outlets with significant reach in digital marketing, entrepreneurship, and business news, we aimed to position Steve Wiideman as an industry thought leader.
Execution:
We developed insightful content that showcased Wiideman’s industry knowledge, particularly in local SEO strategies and the anatomy of local landing pages. Our outreach targeted relevant publications, emphasizing Wiideman contributions to the field and the unique insights he could provide to their audiences.
Results:
- Social Media Today: Featured an infographic detailing local SEO strategies by Wiideman, enhancing his authority in multi-location company marketing. Read the Social Media Today article.
- LA Weekly: Steve Wiideman was named among the top entrepreneurs to watch in 2023, spotlighting his innovative approach and forward-thinking in digital marketing. Check out the LA Weekly feature.
- CNBC: Wiideman was cited in a discussion about Google’s anti-spam algorithm, showcasing his expertise in the nuances of search engine algorithms. View the CNBC article.
- HuffPost: Included in a list of 217 influencers and experts, Wiideman’s insights contributed significantly to the broader conversation on SEO best practices. Read the HuffPost entry.
- Business2Community: An infographic on the anatomy of a local landing page featured Wiideman’s expertise, offering actionable insights to the platform’s business-oriented readership. See the infographic on Business2Community.
Client Testimonial:
The strategic media placements have been instrumental in not just showcasing our expertise but also in reaching a wider audience that values innovation in SEO and digital marketing. The recognition from such well-respected publications has truly set us apart in the industry. – Steve Wiideman, Wiideman Consulting Group.
