Nearly 90% of people feel ambiguous about a brand before doing a quick search online. It directly highlights the importance of a robust brand image. However, today, people are more inclined toward brands that are featured in popular publications and news articles. Press releases allow you to gain that trust and enhance your image. Here, the importance of press release writing and distribution services becomes dominant. They circulate your PRs to all the big names associated with media outlets. Thus, your story spreads far and wide. Discover the game-changing benefits of PR writing and distribution services in this article.
1. Puts Your Story in Front of the Right People
You write a press release with the aim of sharing your message with the masses to boost your visibility. However, this happens through a journalist or a news reporter. If your press release does not reach them, how will it appear in the publication you desire? It is here that press release writing and distribution services work their magic.
Such a service shares your PR with journalists and news media. Once this happens, journalists and relevant media persons decide whether your PR can be a part of the publications they work for, such as TV news bulletins, newspapers, podcasts, or even radio. If you do not send your press release to a distribution service, it will not get seen. No news person will know about it, and as a result, your story will not get the coverage you desire.
2. Get a High-Quality Story Written About Your Brand
A press release distribution service often has options to write and edit your story or news. They have teams of skilled and experienced content writers, copywriters, and editors. They create and oversee your content, its accuracy, design, and structure, and analyze whether it will be relevant to the particular media outlet. They also write compelling headlines and captions that make your story intriguing to journalists. When your press release has interesting information, its chances of getting featured in news articles and social media automatically skyrocket.
3. Reap the Benefits of High Search Engine Ranking
Backlinks are the third most important criteria for search giants like Google to rank your site. Remember we said earlier that until people do a quick search about your brand, they will hesitate to trust you? Well, if your brand appears on top of search engine results, it will make people doubly sure about your credibility.
Backlinks are one of the most important elements of gaining a top spot in Google search results. Your press release in a popular news publication gives you many backlinks. Credible press release writing and distribution services prioritize the quality of your PR and insist on using non-promotional language. This is essential as Google values only high-quality and unique content.
Such services use high-authority media sites and capitalize on their rank-boosting capability. They ensure that your press releases shine a light on your authority in your domain and build greater trust in your brand.
4. Gain Insights Into the Performance of Your Press Release
You do not just want to share your press release and then forget about it. A major part is tracking how it is performing. Thankfully, for a nominal press release distribution cost, you can find this out. The top PR distribution services offer detailed analytics. You can find out how your press release is performing through metrics on its reach, engagement level, and conversions.
Real-time detailed analytics and listings of the websites where your story has been published are shared with you in PDF format. You can then share the detailed analytics and performance report with your colleagues and stakeholders.
5. Foster Cross-Cultural Connections
Many press release writing and distribution services circulate your PRs to over 150 countries and in 35 local languages. Thus, it expands your message’s reach to diverse audiences and opens the doors to international success. Businesses can connect with their target audience segments in their preferred languages, thus increasing relevancy, visibility, and engagement.
Besides, multilingual content is also effective for improving your SEO. It gives you an edge over your competitors who publish their PRs in only a single language. Tracking the performance of your multilingual PR distribution is, again, crucial. The services with a global network have robust analytics tools. Through them, performance metrics such as engagement rates, click-through rates, media pickups, and the sentiment of readers across varied languages can be easily gauged. It makes understanding the efficacy of multilingual communication pretty easy.
6. Attract Investor Interest
Investors don’t partner with any or every business. To attract investor interest, you need to convey that your product is unique and different from your competition. They want to know that you are knowledgeable and aware of the latest developments. A consistent press release distribution and media outreach lets you showcase your expertise and standing in the industry. PR distribution services increase the chances of your thought leadership content being available on multiple platforms. This functions as evidence of your brand doing real work and getting results. Consequently, investors feel inclined to lend support.
7. Optimize Your Budget
Press release distribution cost is way less than paid promotion on television. The advertising costs for national TV can range from thousands to several hundred thousand dollars. This is the amount for just a 30-second ad. Naturally, if your budget is limited, television advertising is something you should steer clear of.
In contrast, affordable press release writing and distribution services start at $99! Yes. There are comprehensive packages with additional features, but their cost does not touch thousands of dollars, unlike TV advertising. Not only that, but there are many free PR distribution services that help you spread the word about your brand most conveniently. If your company already has an experienced PR writing team, considering the free service can be a good fit. You are only required to upload your story and let the service take care of the rest.
8. Make Your Stories Memorable and Accessible
Storytelling has always captured the attention of the majority. When it becomes visual, nothing can defy its impact. The ability to add multimedia like photos, images, and infographics in the press release is a wonderful way to make it riveting. PR distribution services enable you to do exactly that.
For instance, if your news is about a product launch and your press release has high-quality images and videos of the features, it will leave a strong impression. Contrast it with a PR elaborating the features and unique points without any accompanying multimedia. Will that be as impactful? Certainly not.
Multimedia press release distribution also favors your brand. According to the World Health Organization (WHO), almost 16% of the world’s population suffers from some kind of disability. So, adding audio clips, videos, and rich text makes your story more accessible and expands engagement with a wider audience.
Summing up
Press release writing and distribution services help brands connect with key figures in mainstream media. By distributing your PRs to media networks, the services allow you to gain the coverage you desire, which contributes to your publicity. So, the task of reaching out to your intended audience becomes a lot easier. You can also leverage the writing and editing services to craft a compelling story and track how well it resonates with your target consumers.
