Case Study: National Finance Olympiad -Advancing Financial Literacy in Indian Schools
Client: Mitul Mehta
Websites:
- National Finance Olympiad
- Streak
Campaign Objectives:
The primary goal was to significantly increase brand awareness for the National Finance Olympiad (NFO) and Streak, highlighting their contribution to financial literacy among students in India. The campaign aimed to associate the brands with industry experts, successful Olympiad numbers, and prestigious schools to build trust and credibility.
Company Overview:
The National Finance Olympiad is an acclaimed national-level competition that encourages financial literacy among students by pitting them against peers nationwide. It is an innovative initiative by Streak, a YC-backed fintech startup committed to fostering good money habits among children through a secure platform for saving and spending.
Founder’s Story:
Mitul Mehta and Shiv Bidani, VIT alumni with a shared entrepreneurial spirit, ventured into their first startup during college. With substantial professional experience from Cred and PwC, they observed a crucial gap in financial literacy among Indian students. This observation was the catalyst for Streak and subsequently, the National Finance Olympiad, to champion financial education from a young age across the nation.
Accolades:
Streak proudly carries the recognition of being a YC-backed startup.
Campaign Highlights:
The campaign promoted the 2023 National Finance Olympiad, which had impressive participation from over 100 schools and more than 5,000 students. It focused on real-world financial issues and pragmatic learning, culminating in an award ceremony featuring esteemed panelists discussing the importance of early financial literacy.
Media Features:
- ANI News
- Business Standard
- The Print
- LatestLY
Impactful Content Topics:
“DPS students emerge victorious in NFO 2023”
“Financial Literacy: A crucial skill of the hour, says IIM B Professor
Sankarshan Basu”“Celebrating the bright minds: NFO 2023 winners and the felicitation
ceremony”
Follow-Up Campaign:
A subsequent campaign was launched to underscore the critical need for financial literacy in India. The National Finance Olympiad, in collaboration with partner schools, aims to introduce basic financial education concepts, ultimately creating a financially astute future generation.
Statistical Backdrop:
With financial literacy among Indian teenagers at a mere 16.7%, the campaign leveraged this gap to emphasize the necessity for financial education. Initiatives like NSFE and school partnerships with financial institutions are highlighted as progressive steps towards this goal.
Educational Impact:
The Olympiad provided comprehensive guidebooks and conducted exams in three batches based on grade levels. The detailed reports an certificates distributed post-exams offer insights for targeted educational development.
Influential Schools:
Notable participating schools include The International School Bangalore, Presidency School, and DPS across various locations, leading the charge in the financial education revolution.
Conclusion:
The National Finance Olympiad has become a beacon of financial literacy for Indian students, with the potential to significantly alter the landscape of financial education in the country. By partnering with top-tier educational institutions and garnering media attention, the Olympiad has set the stage for a financially literate and capable new generation.
